How Influencer Marketing with Mom Bloggers can help increase sales?
With the growth of the number of users on Social Media Platforms and increasing internet penetration. We see a diverse user base online today. Creators across different interest areas have grown a lot over the past few years. Out of this, one category of influencers…
How to Plan a Successful Influencer Marketing Campaign?
PLAN A SUCCESSFUL INFLUENCER MARKETING CAMPAIGN Almost 60% of businesses are dedicating a part of their marketing budgets to Influencer Marketing and these numbers are going up every time you consume #sponsored posts of your favorite influencers. Influencer marketing campaign provides a platform for person…
What is Influencer Marketing?
With the rise of online social networks, influence has been a fancy and subtle force to control users’ behaviors and relationship formation. Therefore, Influencer marketing is gaining more importance in today’s marketing campaign. Let’s understand the fundamentals of influencer marketing and its current status in…
Should I Work With Micro-influencers?
Micro-Influencers: Benefits & Cons If you are startup founder, marketing manager Head or CMO, chances are high that you have heard about “Micro Influencers” and “Influencer Marketing” But for all others, long story short, Micro Influencers are content creators with a captive audience in the…
How to Measure the ROI of Influencer Marketing?
Any influencer marketing to be effective must be authentic and trustworthy. Influencer marketing leverages everyday people who are trusted by their audiences and have the ability to move them to action. calculate ROI of Influencer Marketing is one of the key factor in it. Influencer…
How Influencer Marketing is changing the way Lifestyle Products are marketed, for the better!
How influencer marketing is changing the way we market products right now Influencer Marketing is changing the way Lifestyle Products are marketed Advertisements being the lifeline of a product’s success, plays a vital role in promotional pursuits. Promotional communication strives to influence consumers to purchase…
Marketing during coronavirus - How will your brand survive?
In this article, we explore how Covid-19 pandemic is affecting the current marketing strategies and brands. We also explore ways to make sure your brand stays relevant. Marketing so far The Covid-19 crisis has disrupted the way brands have marketed themselves to date. With more…
Digital Marketing driving the transformation in Fitness & Health industry
About a decade back, India’s heath and Fitness industry was nascent and was considered to be more of a style statement rather than a basic necessity. Regular exercising and healthy eating used to be the forte of professionals for whom staying healthy and fit was…
Is a “one-off” influencer marketing campaign the right way to go?
Is a “one-off” influencer marketing campaign the right way to go? I have decided to talk about one such confusion in this week’s wobb.in exclusive blog. Does a one-off influencer marketing campaign fulfil your purpose behind doing it? Does it put a hugely positive effect…
How do Social Media Influencers and Digital Creators make money?
The world nowadays is drastically changing and Social Media has played a big-time role in the same. The word “Influencer”, the way we know now, did not even exist a few years back. With social media platforms becoming more and more prominent, the internet becoming…