How to Measure the ROI of Influencer Marketing?
Any influencer marketing to be effective must be authentic and trustworthy. Influencer marketing leverages everyday people who are trusted by their audiences and have the ability to move them to action. calculate ROI of Influencer Marketing is one of the key factor in it. Influencer…
Digital Marketing driving the transformation in Fitness & Health industry
About a decade back, India’s heath and Fitness industry was nascent and was considered to be more of a style statement rather than a basic necessity. Regular exercising and healthy eating used to be the forte of professionals for whom staying healthy and fit was…
Is a “one-off” influencer marketing campaign the right way to go?
Is a “one-off” influencer marketing campaign the right way to go? I have decided to talk about one such confusion in this week’s wobb.in exclusive blog. Does a one-off influencer marketing campaign fulfil your purpose behind doing it? Does it put a hugely positive effect…
How does an Influencer Marketing Platform differ from an Influencer Marketing Agency?
Influencer Marketing has shown tremendous growth in the past couple of years. The influencer industry has attracted numerous agencies and platforms (including Mobile Application) to simplify the method for both brands and influencers. Organic influencer marketing may be a slow and tedious process, particularly when…